The Partnership Between Beachbody And Les Mills International
Beachbody is the #1 leader in home fitness programs and Les Mills is the worldwide leader in gym programs. Combine the two and the possibility for growth is global and not just a US market on tackling obesity but this exposes the Beachbody name on a global scale as well as promotes the lead in cardio training. This is about reaching a global audience for both names.
Wherever you get your cardio fitness from, it’s important to note that the latest techniques and are sponsored by both companies. Both companies have the same goal. Fight obesity. The Les Mills PUMP carries a proven success with BODY PUMP. Les Mills Pump is the home video version of the renowned gym class.
BODYPUMP is currently taught in 14,000 clubs in 80 different countries to more than 3 million people week. As a barbell class, it is designed to provide all the health and fitness benefits of weight training in a motivating group exercise. THE REP EFFECT pushes your body to shed fat at a rapid pace while building long, lean, sexy muscles without the added bulk. This total body workout that is about 55 minutes. Les Mills PUMP answers that problem of attending a cardio class and getting the results, you want which is to look trim and lean without adding a ton of mass to the body. The program is designed to shed the fat.